2016 Video round up for YARN.com

In addition to the photography and documentary film work I've been doing on my own time, I work full time for Northampton, Mass based crafting giant YARN.com as their Multimedia Manager. I rarely feature my work for them here, but since it's really most of what I do I thought I'd start sharing some of it. So, here is a round up of some of my favorite videos I shot this year for their website.

This first video is part of a series that focuses on the company's own line of yarn, "Valley Yarns". I decided to make these "review" videos more personal by asking employees to talk about their favorite Valley Yarn. I wanted these to reflect the place we live and the people who make it so special. To view the full collection of Valley Yarns videos, click here.

Many of my favorite videos are brainstormed days or even a few hours before I shoot and edit them. It's a little manic, but fun nonetheless. Two of my favorite unplanned videos of 2016 include a workout video and a montage of knitting confessions.

In an effort to attract new knitters, I thought it would be interesting to feature some stories about knitting mentors. I interviewed knitters about the time they learned to knit, who taught them, and what it meant to them. The landscape of how people learn to knit has changed quite a bit since the rise of youtube, and I wanted this series to capture the human element of learning to knit back when it was harder to teach yourself. 

To see more videos I shoot for YARN.com, visit their YouTube page. Thanks for watching!