Photoshoot for YARN.com

Back in November I shot a collection of beautiful hand knit garments at UMASS Amherst for YARN.com. We normally shoot on location here in Western, Mass, which means our settings are pretty rural. This time I was instructed to find a spot that "wasn't in nature", so I chose to use the massive concrete structures at UMASS Amherst as a backdrop. 

I was a student at UMASS for 2 years and, I will admit, I hated all of the concrete on campus. I felt like I was living in a weird post apocalyptic future town. This photoshoot totally turned my opinion around on that. I loved shooting there. I had so much fun framing up my shots and finding patterns in the concrete. This felt more graphic than what I normally do.

The model is Shannon Hughes, hair and make-up by Shannon Hughes, photo and styling help Emma Welford. Designs by Amy Herzog for Valley Yarns.