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Photography for Iron Pioneer Metalsmiths - Westfield, MA Blacksmith

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Dave Procopio spent years in the construction business on the eastern side of the state before moving out to western Massachusetts to raise his family in the country. With a background in aviation maintenance, welding, business and construction, Procopio said that blacksmithing draws on all of his skills in a really unique way.

His studio is warm and cozy and filled with all of the old school charm you’d expect from a blacksmith.

A new website is in the works for Iron Pioneer Metalsmiths and Dave was looking for some fresh content so he had me over to the workshop for the day to capture what he does best.

It was hard to narrow down my favorites from this one. I photographed fire and smoke and metal and power hammers and all of these crazy things that are just so dramatic to watch in real life. It felt great to draw on some of my background in photojournalism and to use some of the new lights I bought! Thanks for sharing your craft with me Dave!

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Product photography for Fire Cider

Fire cider is a take on an old folk remedy that owner Dana St. Pierre saw his German grandmother making as a child.

As it reads on their website, “he took one of her recipes—a mash-up of onions, garlic, and honey that she steeped in mason jars on a sunny windowsill—and gave it a modern makeover with spicy-sweet flavors. A country doctor suggested Dana add apple cider vinegar for its wealth of health-enhancing properties, and, over the course of a decade, he refined his recipe into our original Fire Cider tonic.”

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I photographed the products in various real life settings including grocery stores, coffee shops, and bakeries all over western Massachusetts. This is great content for social media and email campaigns.

I also photographed their products on a white backdrop for more consistency on their website.

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I will be photographing some of Fire Cider’s product line over the next few months in an effort to standardize their content.

I had a lot of fun with this one and found it to be a nice change of pace!

Wrap it up! VIDEO for MY Z WRAPS

In 2017, in her home kitchen, Michelle Zimora took one of her favorite printed fabrics and coated it in a blend of beeswax, jojoba oil and tree resin.  After continual testing, she got the recipe just right.  The result was a reusable, washable Z Wrap, where pretty meets practical, for your lunchbox, leftovers, hostess gifts and more.

Michelle reached out to me looking for video services for her new business venture. Things seemed to be taking off pretty quickly for her and she wanted to have enough content to keep up with the momentum. We met and discussed a number of ideas, ultimately settling on a short series showing food items magically being wrapped in zwraps without hands.

I thought this was a great way to show off how easy these are to use and also how cool the prints are! The videos are short and sweet, perfect for the wide array of social channels Michelle uses.

Do you own a business? Are you interested in expanding your content to meet the needs of various social channels? Check out the rest of my video work and shoot me a message!

Photoshoot for YARN.com

Back in November I shot a collection of beautiful hand knit garments at UMASS Amherst for YARN.com. We normally shoot on location here in Western, Mass, which means our settings are pretty rural. This time I was instructed to find a spot that "wasn't in nature", so I chose to use the massive concrete structures at UMASS Amherst as a backdrop. 

I was a student at UMASS for 2 years and, I will admit, I hated all of the concrete on campus. I felt like I was living in a weird post apocalyptic future town. This photoshoot totally turned my opinion around on that. I loved shooting there. I had so much fun framing up my shots and finding patterns in the concrete. This felt more graphic than what I normally do.

The model is Shannon Hughes, hair and make-up by Shannon Hughes, photo and styling help Emma Welford. Designs by Amy Herzog for Valley Yarns.

Read all of our wedding reviews on our Topham Photo Storefront at Wwlogo 83x19